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Personality types and their critical role in a well-functioning team

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Become aware of yourself and your preferences.

Get better at communicating with the others on the team.

Get better at interacting with the others on the team.

Get a common language and framework that improves communication.


Inspired by the work of Carl Gustav Jung and William Moulton Marston, we have developed Colorful Team Types. That means we apply a theoretical framework that is well proven, and that we know works.


We have chosen to use Carl G. Jung's typology where we look at three pairs with preferences. These preference pairs are Introversion - Extroversion, Thinking - Feeling and Sensing - Intuition. We put together two of the pairs and get four main types where each of these gets two facets, which is the last preference pair.

"I am not what happened to me,
I am what I choose

to become."

- Carl Gustav Jung

We believe in a methodology where you are able to reflect and ask good questions about yourself and your own development.


The language we use is so simple that you remember it. The methodology has been tried, tested and used by the most well-known organizations in the world.


For many years, tools have been developed to help employees understand themselves and the others in the team or organization better. Relationships between manager and employee have improved, teams have become better at working together, salespeople have gained more momentum in sales and entire organizations have gained a language that helps them in a hectic everyday life.


A key tool on the road to understanding oneself and others is the Colorful Team Types report. We dare say that no other preference tool gives you such an entrance to the understanding of you.


If you want to know how others perceive you, you can use the 360 ​​report (it is included). This is a tool that can be used all the way around as a 360 degree feedback.

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My preferences in color!
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My position in the model!
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How the others perceive me!

The Colorful Team Type model

In the Teamtype model you will find eight different types. What makes you one of these eight types is a result based on Carl G. Jung's pioneering work on typologies and William Marston Moulton's work on types. The model could have been made much more complicated. But it does not serve the purpose. We want to work with tools that are easy to understand. Then you will spend less time understanding the model, and more time finding good solutions for you.

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We are all different, and we have some commonalities. One is no better than the other.
Move the pointer over the figures below to see if you recognize yourself.
The Driving Force

I am a assertive type who likes open, honest and direct communication. Once I have decided on something, it is important for me to make it happen. I like to be in control and I want to control a little. Tell me if it´s too much. I appreciate that!

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The Team Player

I am a committed, optimistic and social person, who is known for creating a good atmosphere in the team. I am fast and engaged when I speak. I like to be included in everything that happens, so keep me informed!

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The value Driver

I'm the "glue" in the team. I show care, I listen, and I am a quiet hard worker in the team. When someone needs help, I respond and are there to help. I am a loyal person and I weigh a lot of what happens against my personal values.

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The Considerer

I am the team's systematic alibi. I thrive when I can plunge into the depth analyzes and enjoy myself with the details. Feel free to use me as a quality assurance. Let me think before I answer, I like that.

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Experience the magic when you see how the differences

make you a better team!


Get in touch to hear how we can make a day you are guaranteed to remember!

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